HOW DO I CHOOSE THE RIGHT HAIRCARE PRODUCTS FOR MY HAIR?
Choosing the right products starts with understanding your hair type and its needs. Whether your hair needs hydration, volume, smoothing or repair, explore our collections to find professional products selected by our salon team.
WHICH PRODUCTS ARE BEST FOR DRY OR DAMAGED HAIR?
Look for professional shampoos, conditioners and treatments designed to hydrate, nourish and strengthen your hair. Brands such as Kérastase, Pureology and Redken offer ranges designed for different hair concerns.
HOW OFTEN SHOULD I WASH MY HAIR?
This depends on your hair type, scalp condition and lifestyle. Oily scalps may need more frequent washing, while dry or textured hair may benefit from less frequent washing. Choose a shampoo suited to your scalp and hair needs.
DO I NEED TO USE CONDITIONER EVERY TIME I SHAMPOO?
Conditioner helps smooth the hair, improve manageability and reduce tangling. For most hair types, using a suitable conditioner after shampooing is a good part of your routine. Apply mainly through the mid-lengths and ends.
HOW CAN I PROTECT MY HAIR FROM HEAT DAMAGE?
Use a suitable heat-protection product before blow-drying, straightening or curling. Avoid excessive heat, choose an appropriate temperature for your hair and use quality styling tools, such as ghd, with care.
WHAT'S THE DIFFERENCE BETWEEN A HAIR MASK AND A CONDITIONER?
Conditioner is generally designed for regular use to smooth and detangle hair after shampooing. Hair masks are more intensive treatments designed to provide additional nourishment or care. Follow the instructions on each product for the best results.
CAN I GET PROFESSIONAL ADVICE ON CHOOSING THE RIGHT PRODUCTS?
The Supply Store is backed by the team at Williams & Hirst in Soho. If you're unsure which products are right for your hair, get in touch with our team for guidance on building a routine that suits your needs.
