Hairdresser-chosen
Every product earns its place in our salon first.
About us
WILLIAMS & HIRST · SOHO
Salon-professional haircare, chosen by hairdressers
The Supply Store is the online shop from Williams & Hirst, the co-working salon at 162 Wardour Street in Soho. We stock the professional products our stylists use and trust every day, so you can keep your salon results going at home.
OUR STORY
A salon built around independent hairdressers
We're Jack and Ross Williams-Hirst. We spent years working in traditional salons before going independent. In 2024 we opened Williams & Hirst, a two-floor salon in the heart of Soho built for independent hairdressers. Today it's home to 18 stylists, colourists and specialists, each running their own business under one roof.
Our clients kept asking the same question: “What should I use at home?” The Supply Store is our answer. It brings the shelves of our salon to your door, with the same brands and the same advice.
PROFESSIONAL HAIRCARE
What we stock
We only sell brands we'd use on our own clients, including Pureology, Kérastase, Kevin Murphy, Redken and ghd. Every product is genuine and sourced directly from the brand or its authorised UK distributor.
Pureology
Kérastase
Kevin Murphy
Redken
ghd
Explore products
THE SUPPLY STORE DIFFERENCE
Why shop with us
100% genuine
No grey imports and no knock-offs.
Fast UK delivery
Fast UK delivery. Add the confirmed free-delivery threshold before publishing.
Real advice
Questions about your hair? Contact our team for help choosing the right products.
COME AND SEE US
Visit the salon
Want the full experience? Book with one of our independent stylists at Williams & Hirst in Soho.
162 Wardour Street, London W1F