Choosing the right products starts with understanding your hair type and its needs. Whether your hair needs hydration, volume, smoothing or repair, explore our collections to find professional products selected by our salon team.
Look for professional shampoos, conditioners and treatments designed to hydrate, nourish and strengthen your hair. Brands such as Kérastase, Pureology and Redken offer ranges designed for different hair concerns.
This depends on your hair type, scalp condition and lifestyle. Oily scalps may need more frequent washing, while dry or textured hair may benefit from less frequent washing. Choose a shampoo suited to your scalp and hair needs.
Conditioner helps smooth the hair, improve manageability and reduce tangling. For most hair types, using a suitable conditioner after shampooing is a good part of your routine. Apply mainly through the mid-lengths and ends.
Use a suitable heat-protection product before blow-drying, straightening or curling. Avoid excessive heat, choose an appropriate temperature for your hair and use quality styling tools, such as ghd, with care.
Conditioner is generally designed for regular use to smooth and detangle hair after shampooing. Hair masks are more intensive treatments designed to provide additional nourishment or care. Follow the instructions on each product for the best results.
The Supply Store is backed by the team at Williams & Hirst in Soho. If you're unsure which products are right for your hair, get in touch with our team for guidance on building a routine that suits your needs.
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